Sarah Butler | Brand & Creative Director

Cases Opinions Experience Contact

[ CASE STUDIES ]

Selected work across strategy, identity, campaigns, and the team systems behind them.

All✕

Project Type

Rebrand

Campaign

Event or Experience

Operations & Systems

Physical Goods or Packaging

Product & UX

Leadership

Designed to Travel

A plane crosses a tropical sky framed by palm fronds, capturing the global travel theme behind Articuland's 2026 rebrand.

Making the Customer the Hero

A slide reads Your On Purpose, surrounded by photos of a horse, a farmer in a field, an aerial tractor plowing rows, a dandelion, a close-up eye, and a dog, linked by hand-drawn orange arrows.

The Rebrand That Landed Walmart

An intimate close-up of a dog's eye and muzzle, part of the original pet photography that replaced Pawp's old stock imagery.

Master It Before You Mandate It

A laptop on a desk displays Articulate's internal AI training course, framing intentional AI use as strong creative direction.

More Than the Credit Said

A man stands among colorful figurative paintings in an art studio, part of Retrospect's Black Men Love campaign imagery for SheaMoisture Men.

The Brand Before the Budget

The Company's First Brand Baseline

Two coworkers sit at laptops in a dim, plant-filled office, the backup hero still for Articulate's rebrand case study.

Right Brand, Wrong Problem

Retrospect

A Product You Could Walk Into

A red carpet lines a Jetblack marketplace entrance with light columns and holiday trees, welcoming guests to the event.

Designed to Travel

A plane crosses a tropical sky framed by palm fronds, capturing the global travel theme behind Articuland's 2026 rebrand.

The Company's First Brand Baseline

Two coworkers sit at laptops in a dim, plant-filled office, the backup hero still for Articulate's rebrand case study.

More Than the Credit Said

A man stands among colorful figurative paintings in an art studio, part of Retrospect's Black Men Love campaign imagery for SheaMoisture Men.

The Rebrand That Landed Walmart

An intimate close-up of a dog's eye and muzzle, part of the original pet photography that replaced Pawp's old stock imagery.

A Product You Could Walk Into

A red carpet lines a Jetblack marketplace entrance with light columns and holiday trees, welcoming guests to the event.

Master It Before You Mandate It

A laptop on a desk displays Articulate's internal AI training course, framing intentional AI use as strong creative direction.

Making the Customer the Hero

A slide reads Your On Purpose, surrounded by photos of a horse, a farmer in a field, an aerial tractor plowing rows, a dandelion, a close-up eye, and a dog, linked by hand-drawn orange arrows.

Right Brand, Wrong Problem

Retrospect

The Brand Before the Budget

Designed to Travel

A plane crosses a tropical sky framed by palm fronds, capturing the global travel theme behind Articuland's 2026 rebrand.

Master It Before You Mandate It

A laptop on a desk displays Articulate's internal AI training course, framing intentional AI use as strong creative direction.

The Company's First Brand Baseline

Two coworkers sit at laptops in a dim, plant-filled office, the backup hero still for Articulate's rebrand case study.

Making the Customer the Hero

A slide reads Your On Purpose, surrounded by photos of a horse, a farmer in a field, an aerial tractor plowing rows, a dandelion, a close-up eye, and a dog, linked by hand-drawn orange arrows.

More Than the Credit Said

A man stands among colorful figurative paintings in an art studio, part of Retrospect's Black Men Love campaign imagery for SheaMoisture Men.

Right Brand, Wrong Problem

Retrospect

The Rebrand That Landed Walmart

An intimate close-up of a dog's eye and muzzle, part of the original pet photography that replaced Pawp's old stock imagery.

The Brand Before the Budget

A Product You Could Walk Into

A red carpet lines a Jetblack marketplace entrance with light columns and holiday trees, welcoming guests to the event.

Got a headline I should be arguing about?

LET ME KNOW

Know a brand that's outgrown its story?

MAKE THE INTRO

Got a headline I should be arguing about?

LET ME KNOW

Know a brand that's outgrown its story?

MAKE THE INTRO

My POV and notes on brand & creative work.

My POV and notes on brand & creative work.

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